Metoda wejścia na rynek zagraniczny jako czynnik sukcesu internacjonalizacji przedsiębiorstw handlu detalicznego – przypadek sieci dyskontowych w Polsce
The Entry Mode as a Factor of Successful Internationalisation in the Retail Sector – the Case of Discount Chains in Poland

Summary/Abstract: The aim of this article is to examine the impact of entry mode applied by selected foreign retailers on the results achieved by them in Poland. The following hypothesis was formulated: foreign retailers that have successfully operated on the Polish market have applied similar entry modes and use a similar business model. To verify this hypothesis, the case study method was used. The sources of information in the research were: the results of literature research, industry press, reports on the retail sector, results of research conducted by the IDI method and long-term observations of the author. The history of the chain (including the method of launching the Polish market), owner characteristics and current state of the chain were taken into account in the case description.

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