Zachowania uczestników aukcji internetowych a proces kształtowania się cen – badania konsumentów
Participants of Online Auctions and their Behavior in the Process of Shaping Prices – Consumer Surveys
Author(s): Marian Niedźwiedziński, Łukasz ZakonnikSubject(s): Behaviorism, Social Informatics, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Społeczna Akademia Nauk
Keywords: hedonic prices; online auctions; consumer behavior;
Summary/Abstract: In the presented article, the authors deal with the problems of selected interactions observed in e-commerce. The study presents the results of research conducted on a selected group of consumers regarding the process of shaping prices obtained on online auctions. The article points many factors that may affect the final price obtained in the auction. The set of these factors may be a group of variables used in building hedonistic price models.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 19/2018
- Issue No: 5.1
- Page Range: 237-250
- Page Count: 14
- Language: Polish