Marketing w procesie rewitalizacji obszaru przygranicznego
Marketing in the Process of Revitalization of the Border Area
Author(s): Arkadiusz Malkowski, Agnieszka MałkowskaSubject(s): National Economy, Economic development, Marketing / Advertising
Published by: Społeczna Akademia Nauk
Keywords: border area; territorial marketing; relationship marketing; value marketing; revitalization marketing;
Summary/Abstract: Marketing is an important tool of the revitalization process. Peripheral areas are areas with unfavorable accumulation of social and economic processes. The article presents the problems of using marketing tools in the process of revitalization. The authors present the concept of revitalization marketing.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 19/2018
- Issue No: 6.3
- Page Range: 177-188
- Page Count: 12
- Language: Polish
