Partia „antysystemowa” jako produkt polityczny – przypadek czeskiego ugrupowania ANO 2011
Anti-system Party as a Political Product. The Case of Czech Political Grouping ANO 2011
Author(s): Michał SkorzyckiSubject(s): Politics and communication, Marketing / Advertising, Sociology of Politics
Published by: Społeczna Akademia Nauk
Keywords: Czechia; politics; political marketing; political product;
Summary/Abstract: The contemporary crisis of democracy sets a background for the rise of anti-system parties that may reject not only traditional political movements, but also traditional political marketing, changing it for anti-establishment rhetoric and more innovative methods of political communication. The aim of the article is to ascertain whether the anti-system political grouping can be created as a political product, and thus turned into a contradiction to what it is expected to be. The method applied is a case study of Czech political grouping ANO 2011.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 19/2018
- Issue No: 6.3
- Page Range: 201-214
- Page Count: 14
- Language: Polish