Reklama jako narzędzie pozycjonowania wykorzystywane przez rodzinne przedsiębiorstwa branży meblarskiej
Advertising as a Positioning Tool Used by Family Enterprises in the Furniture Industry Companies

Summary/Abstract: Marketing plays a very important role in a business development. One of its essential elements is advertisement. Thanks to it the company informs customers about new products, provided services or undertaken ventures, and also affects purchasing decisions. Nowadays Internet marketing is becoming increasingly popular. Almost every furniture company has its own website or social media profile, where they can also easily examine customers opinion. This article analyzed the importance of advertising as a positioning tool, which are used by furniture companies in Poland. The study has shown that advertisement is one of the most important factors affecting on brand perception by customers, and especially contributes to its recognition.

• Details
• Contents