Marketing 4.0 jako kierunek rozwoju działalności marketingowej firm rodzinnych
4.0 Marketing as Direction of Development of Marketing Activity in Family Enterprises

Summary/Abstract: Management processes in family enterprises need a lot of information of market, clients, competitors and other elements of environments. The results of marketing 4.0 based on IT technology and activities in Internet area are supporting development of family business. The aim of article is identification of marketing 4.0 activities in marketing activity of family enterprises. There are presented the main instruments of marketing 4.0 in modern family enterprise in theoretical view and real opinion of managers, by own researches. The aim of researchers was recognize to opinions of 40 enterprises in Mazovian voivodeship. In the article presented some conclusion from researches and opinion of family enterprises about future expectation of advantage from marketing 4.0 usage.

• Details
• Contents