EXPANSION AND CONTRACTION OF BUSINESSES THE MODEL OF CO-EXTENSION OF BUSINESS SPACES
EXPANSION AND CONTRACTION OF BUSINESSES THE MODEL OF CO-EXTENSION OF BUSINESS SPACES

Summary/Abstract: The present study is aiming at the identification of the business development model in the era of globalization. The new dynamic model of human enterprises in the era of globalization is a co-extensive one and it covers a wide range of enterprise typologies from those of simple individual exposure-type (the spread of Facebook is just a typical example) to the business-driven ones. Thus, we may denote a co-extension of business spaces, leading to an entirely inadequate classical socio-economic discourse. The expansion and contraction of human businesses get into a ratio of inadequacy with the logic of classical economic discourse. We will reffer to the logic of business expansion as to the one of a process of segmentation. The phenomenon of market segmentation was throughly analysed by P. Drucker who drew attention on the fact that the consumer demand is not homogeneous, but rather segmented. The consumer demand is not over and over the same, but it is rather going through a process of progressive segmentation towards a hardly-to-evaluate critical limit. The very difficult prediction of any segmentation gives the turbulent nature of such process. This study is focused on theoretical and methodological developments of the human businesses expansion model leading us towards a reconsideration of the paradigm of research within the three curriculum offers: organizational ecology, sociology of networks, moral economy of businesses.

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