Mural jako narzędzie promocji turystycznej miasta
Mural as a Tool of the City Tourism Promotion

Summary/Abstract: Street art, and especially one of its forms, graffiti has now become an important factor in shaping the image of the city, shaping its brand and identity. Graffiti, especially a mural, may be one of the tourist attractions that attract visitors to the city. The purpose of the article is to investigate whether murals have the importance in the field of city tourism promotion. The authors analyze whether mural creation influences the shaping of tourist movements through their effect on the tourism promotion of the city. Research tools include direct interviews and case studies. Such concepts as tourist attraction, city mural, cultural tourism, tourism promotion of the city and image of the city are described in the article.

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