Makrootoczenie Polskich mśp w kontekście ich innowacyjnośc
Macro Environment of Polish Smes in the Context of their Innovativenes
Author(s): Maciej Zastempowski, Waldemar Glabiszewski, Katarzyna Liczmańska-KopcewiczSubject(s): Economy, National Economy, Supranational / Global Economy, Business Economy / Management, Management and complex organizations, Marketing / Advertising
Published by: Szkoła Główna Handlowa w Warszawie
Keywords: macro environment; small and medium-sized enterprises; innovativeness; product innovations; process innovations; organizational innovations; marketing innovations;
Summary/Abstract: The aim of these considerations is to examine the relationship between the conditions of macro environment and the innovativeness of Polish small and medium-sized enterprises (SMEs). Macro environment is described by a factors assigned to six groups of conditions: economic, political and legal, socio-cultural and demographic, international, technical and geographical. Innovativeness was identified as the introduction of product, process, organizational and marketing innovations. The research was carried out on a representative sample of 250 SMEs. Verification of the hypotheses was made by correlation analyzes. The results indicate the existence of a positive, but weak, dependence between technical conditions and innovativeness of SMEs.
Journal: Organizacja i Kierowanie
- Issue Year: 181/2018
- Issue No: 2
- Page Range: 119-134
- Page Count: 16
- Language: Polish
