Facebook in Family Business – research and analysis
Facebook in Family Business – research and analysis
Author(s): Bartłomiej StopczyńskiSubject(s): Business Economy / Management, Micro-Economics, Social Informatics, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Społeczna Akademia Nauk
Keywords: social media; Internet 2.0; Facebook; family business; relationship marketing;
Summary/Abstract: Facebook are getting fast growing form of communication. Today customers often use available social media looking for information about companies. Interesting question seems to be how the family business may use Facebook to communicate with customers.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 18/2017
- Issue No: 6.3
- Page Range: 403-416
- Page Count: 14
- Language: English