Знак и реклама в историческа перспектива
The sign and advertising from historical perspective
Author(s): Vladimir VasilevSubject(s): Language studies, Language and Literature Studies, Essay|Book Review |Scientific Life, Cultural Essay
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: advertising practices; advertising history; Ancient Egypt; Gutenberg; Medieval Europe
Summary/Abstract: The article explores different advertising practices and how they evolved through the centuries. The research starts from ancient Egypt, it continues with China, ancient Rome, medieval Europe, and Gutenberg's time up until the beginning of 20th century.
Journal: Любословие
- Issue Year: 2018
- Issue No: 18
- Page Range: 217-230
- Page Count: 14
- Language: Bulgarian