ADVERTISEMENT PARODIES AS A SOURCE OF ONLINE TRAFFIC Cover Image

РЕКЛАМНИТЕ ПАРОДИИ КАТО ИЗТОЧНИК НА ТРАФИК В СВЕТОВНАТА МРЕЖА
ADVERTISEMENT PARODIES AS A SOURCE OF ONLINE TRAFFIC

Author(s): Vladimir Vasilev
Subject(s): Language and Literature Studies
Published by: Бургаски свободен университет
Keywords: parody advertisement; internet; internet traffic; world wide web; social networks
Summary/Abstract: This paper analyses the parody texts, images and video clips, used online for advertisement means. It includes examination of their efficiency, the main methods used to spread advertisement content and the outcome of the campaigns among the recipients. With the help of examples is shown what are the main types of online parody advertisement.