NEW TENDENCIES IN APPROACHING SECURITY THROUGH COMPETITIVE INTELLIGENCE
NEW TENDENCIES IN APPROACHING SECURITY THROUGH COMPETITIVE INTELLIGENCE

Summary/Abstract: THE BUSINESS ENVIRONMENT AND THE MEDIA SPECIFIC TO INTELLIGENCE ACTIVITIES SHARE AN IMPORTANT COMMON FEATURE: THE LACK OF CERTAINTY. DIGITIZATION AND TECHNOLOGICAL PROGRESS, EVEN IF THEY SHOULD EASE THE DECISION-MAKING JOB OF A MANAGER (THROUGH AN EASIER ACCESS TO INFORMATION); IN PRACTICE HE IS SURROUNDED BY THE LARGE AMOUNT OF DATA THAT HE HAS AT HIS DISPOSAL. THE DIFFERENCE IS MADE BY THOSE THAT GO FROM THE STAGE OF "CURIOSITY" TO THE "VERIFIED INFORMATION" STAGE. ACHIEVING THIS DETAILED PROCESS OF COLLECTING RELEVANT DATA IS IMPETUOUSLY NECESSARY. AND THIS ACTIVITY IS THE FEATURE OF THE COMPETITIVE INTELLIGENCE STRUCTURES (C.I.). THE RAW DATA TRANSFORM INTO INTELLIGENCE - THIS CAN REPRESENT THE BASIS OF STRATEGIES AND ACTION PLANS (OR ANALYSIS, FORECASTS ETC.). FROM THIS RESULTS ONE OF THE MAIN STRENGTHS OF A COMPANY, NAMELY PERFORMANCE IN THE FIELD OF ANTICIPATION.

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