DEVELOPING A MORE STABLE AND SUSTAINABLE BUSINESS ENVIRONMENT THROUGH COMPETITIVE INTELLIGENCE
DEVELOPING A MORE STABLE AND SUSTAINABLE BUSINESS ENVIRONMENT THROUGH COMPETITIVE INTELLIGENCE

Author(s): Adina MIHĂESCU
Subject(s): Politics / Political Sciences, Politics, Labor relations
Published by: Carol I National Defence University Publishing House
Keywords: competitive intelligence; entrepreneurship; business environment; business competition; economic forecasts.
Summary/Abstract: After the economic crisis of 2008-2014, the vast majority of business have assessed their mechanism of equilibrium bringing forward a new strategy to deal with complex macrosystemic problems. For the period 2021-2027, the European Commission intend to double the budget for the social sector, entrepreneurship and infrastructure in order to develop a sustainable economy that achieves its environmental and social goals. We, therefore, see a sharp increase in interest in the development of entrepreneurship, and this increases competition in all markets. A company’s competitors are those organizations that can have an adverse effect on sales through their own success in winning business. Using Competitive Intelligence techniques, companies inform themselves about every aspect of their rivals’ activities and performance. This helps small firms, on the one hand, to keep up with the movements of the big players on the market and to anticipate their next endeavors more easily;and, on the other hand, it helps large companies to enter new markets, to make acquisitions and strategic investments easier. As it is well known, no competitive environment is static. Anticipating fluctuations is the key to the harmonious development of the business environment.

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