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Customer Relationship Management in the University Library

Author(s): Urszula Knop, Seweryn Cichoń
Subject(s): Library operations and management, Higher Education , Management and complex organizations, Sociology of Education
Published by: Społeczna Akademia Nauk
Keywords: management; CRM; university library; customers; new media;

Summary/Abstract: Customer relationship management is the way of the influence on the customer in a modern organization. Note, that keeping in touch with the individual customer benefits for the customer and the organization. In the library, the customer is the greatest value. This article attempts to answer the question why customer relationship management is important in the university library. There are highlighted basic issues, related to a new approach to the customer.

  • Issue Year: 18/2017
  • Issue No: 2.2
  • Page Range: 35-43
  • Page Count: 9
  • Language: Polish