Upravljanje talentima u funkciji povećanja konkurentnosti preduzeća
Talent Management In The Role Of Increasing Competitiveness Of Enterprises

Summary/Abstract: In recent years, talents are becoming an increasingly important factor in the competitiveness of modern enterprises. Thanks to their competences, their commitment to a particular enterprise and awareness of their own contribution to the success of the enterprise, talents may create greater value by improving the quality of products and services, reduce operating costs, improve customer relationships, build better reputation, etc. Because of that, modern enterprises are paying more attention to attracting, developing, motivating and retaining talents, both for managerial positions and for strategically important executive positions. This paper explains some of the measures that enterprises can implement to increase the motivation, commitment and loyalty of talents and thus enhance their own competitiveness.

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