Relacioni aspekt poslovnog okruženja
The Relational Aspect Of The Business Environment

Summary/Abstract: The business performances of a company are partly determined by the relationships that a company has with the entities in its environment. The relations of cooperation established in order to achieve the same or supporting objectives of the parties involved are increasingly becoming a determinant of the business success. There is an increasing importance that the complex structures of relationships with the external entities have for the competitiveness of the enterprises. Therefore, the strategic management process should include defining the network environment relevant for the company's competitiveness management. This paper specifies a terminological framework for business network analysis. Additionally, the company's network environment is identified as an environment relevant for building, maintaining and developing the competitiveness. Thus, the paper suggests possible ways for improving the strategic management theory and practice.

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