APPROACHES FOR SEGMENTATION OF THE CARGO FREIGHT MARKET
APPROACHES FOR SEGMENTATION OF THE CARGO FREIGHT MARKET

Summary/Abstract: In order to be competitive, cargo freight enterprises should always strive to fully satisfy consumer demands and react adequately and in a timely fashion to market changes. This stipulates the use of marketing approaches for market segmentation in accordance with its specificity and the type of transport. The present article substantiates the necessity for segmenting the cargo freight market and indicates specific approaches for that. They should include: analysis and grouping of customers according to their differences and demands about their criteria for the quality of transport services, which stipulates the use of a certain type of rolling stock, the creation of optimal freight conditions, payment conditions, requirements regarding the time and deadline of delivery, the provision of additional services, as well as guaranteed retention of the cargo’s utility value.

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