Factors Affecting Group Identity of Cluster Structures
Factors Affecting Group Identity of Cluster Structures

Summary/Abstract: The paper provides a new approach to cluster analysis, basing on a sociologically rootedconcept of identity. The authors state that identity in cluster structures is formed by twomain groups of factors – uncontrollable or slightly controllable factors (identity mix) andfactors that can be fully controlled by a cluster initiative (corporate identity mix). It meansthat the cluster coordinator is able to consciously build the identity of a cluster struc-ture and reinforce the identification of individuals with one another and with the group asa whole. Thus, effective management of a cluster initiative can highly strengthen its identity whereas strong identity interacts back (in a positive way) with the efficiency and stability of a group. By contrast, poor management of an initiative tends to weaken group iden-tity and, in the long term, it can lead to disintegration of the whole cluster initiative. The methods of the study are systemic and logic analysis. More advanced studies are needed to test the concept of identity for cluster structures and confirm the working hypothesis.

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