Uluslararası İlişkilerde İmaj Yönetimi: Ulus Markalaşması Örneği
Image Management in International Relations: An Example of Nation-Branding

Summary/Abstract: The increasing competition with globalization mobilized actors and states tobecome a brand. Now states are organizing advertising campaigns or carrying outcultural diplomacy and marketing. States adopt such strategies with the mission ofattracting tourists or investments to the country, especially with the aim of buildinga positive image of the country and revealing the country’s soft power. This is thenation branding strategy in which the perception and image management activitiesof the countries in the international arena are carried out. In this article, the conceptsof perception and image management, brand and nation branding are mentioned.

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