Revenue Diversification Strategies for Non-Governmental Organizations
Revenue Diversification Strategies for Non-Governmental Organizations

Summary/Abstract: Nowadays, NGOs have an important place in our society, but unfortunately almost every NGO is struggling financial issues. The purpose of this paper is to analyze the main strategies NGOs have for revenue diversification, as a path to financial sustainability. This article focuses on Romanian NGOs and its main goal is to identify how NGOs choose their revenue diversification strategy. The empirical research consists in two case-studies, the focus being on identifying the revenue streams two NGOs have chosen. The main finding is that the choice of revenue strategies is related to the context each NGO has, context that can be described considering their life cycle, specialization, place within local and regional areas and the recent lessons each NGO has learned concerning specific revenue strategies. This study successfully defines the main concerns and limitations fundraising has and also contributes to academic debate about how to solve these issues.

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