Ideology, Narrative and the Soft Power
Ideology, Narrative and the Soft Power

Summary/Abstract: Postmodernity shows a strong distrust in meta – narratives so that it seeks to "deconstruct" them and to highlight ideological mystifying assumptions behind the "objective" speeches. This distrust, this suspicion vis - a - vis of any pretense of objectivity, consistency and foundation, is considered the main characteristic of postmodern thinking. But a narrative is a normative model of high generality which human reason imposes to the real in order to make it intelligible, giving it form and meaning. It does not deals with objectivity or truth but with utility and coherency, allowing the use of soft power and a non – zero sum game. So, will universalistic narratives that oriented our ideas and ideals disappear?

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