Sociosemiološki bricolage: Analiza savršena para
Sociosemiotic Bricolage: the Analysis of the "Perfect Couple"

Summary/Abstract: This article gives an analysis of discoursive constructions of the notion of "a perfect couple" in the theoretical and analytical framework of social semiotics. The analytical model was composed as a bricolage, in accordance with the nature of semiotic analysis, consisting of two assumptions within social semiotics and another two within queer studies. Within social semiotics the author has used (1) the notion of multimodality, and (2) the concept of meaning as a dynamic and unstable action which produces change and transformations, a constant process of re-defining available semiotic resources. Within queer studies the author has used (3) the concept of historical construction of heterosexuality as a self-evident, desirable and privileged category, and (4) the concept of non-normative sexualities and identities as potential threats to heterosexual hegemony. The analysis of the corpus affirmed multimodal texts, which constructed their meaning from two different semiotic modes – verbal and visual. The results of the analysis suggest a connection between the stereotypical image of the "perfect couple" and the social construction of desire. They also indicate that different semiotic resources function as powerful means of social control, as well as an instrument of resistance practices.

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