Luka informacyjna jako czynnik wyzwalający zaciekawienie odbiorcy (na podstawie analizy nagłówków artykułów zamieszczonych w wybranych portalach internetowych)
Information Gap as the Factor of Realising Receivers Curiosity (According to Headlines of Articles Published on Selected Web Portals)

Summary/Abstract: Information gap is the effect of interpretation appeared when rises the space between receivers knowledge needed to understand the communicate and the knowledge that receiver already has (his interpretative base). This space could be unfavourable for the receiver, but beneficial for the sender. The mechanism helps him to navigate receivers behaviour for seeking additional information, that will help the last to fill unpleasant information gap. In the article is being tested the hypothesis that utterances constructed in special way could generate information gap and because of that, they could release higher curiosity than utterances full of information needed to understand the meaning of the utterance. According to the results of language analysis the survey was held. Results of questionnaire validated the hypothesis – more interesting are this utterances that could generate information gap.

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