Jak badać insynuacje? Ujęcie komunikacyjne
How to research insinuation? Communicative perspective

Summary/Abstract: Insinuation used in Internet journalistic announcements is the method of gaining activity on the website, which is implemented by the broadcaster in order to increase figures and obtain economic benefits. On the other hand, it is a socially harmful phenomenon – the person at whom the insinuation is addressed is put at risk of losing a positive image. Moreover, the viewer is exposed to contact with a disinformative message. The paper presents a method, deriving from communicative grammar, which makes it possible to demonstrate whether a given Internet journalistic announcement is based on insinuation.

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