Световното общество като общество на мрежите. За употребата на метафори във всекидневието и в социологията
The World Society as Network Society. On the Use of Metaphors in Everyday Life and in Sociology

Summary/Abstract: The article charts a sociological study of metaphor based on the conventional notion of ‘surfing’ the Internet and on Zigmunt Bauman’s theory of fluid modernity. The author examines the marine and navigational metaphors evoked by this expression to investigate what it means to designate modernity and modern society as ‘fluid’, thus taking us beyond Bauman to Manuel Castells’ theory of world society as a network society.

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