Characteristics of Successful Company in the Modern Business Environment Cover Image

Characteristics of Successful Company in the Modern Business Environment
Characteristics of Successful Company in the Modern Business Environment

Author(s): Yanica Dimitrova
Subject(s): Economy, Business Economy / Management
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: stakeholders; networking; leadership; corporate brand; employee engagement corporate culture; sustainability

Summary/Abstract: The company of the 21st century exists in a business environment characterized by a high degree of uncertainty that implies both opportunities and challenges. An essential condition for sustainable competitors is its functioning as a social enterprise, whose basic parameters are related to the management of the relationships with the stakeholders, the brand, the increase of employees' commitment as well as their retention, emphasis on authentic leadership and networking, corporate culture. Above mentioned must be in the context of a clear understanding and action consistent with continual change and adaptation. The sustainability of strategies and good organizational practices must become an essential element of the corporate mission of the successful 21st-century company.

  • Issue Year: 2018
  • Issue No: 5
  • Page Range: 86-91
  • Page Count: 6
  • Language: English
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