Wizerunek miasta w ocenie mieszkańców i jego determinanty
The Image of the City in the Eyes of Inhabitants and its Determinants

Summary/Abstract: The image of the city is of a subjective nature. It is shaped by an individual and depends on their socio-demographic characteristics. Subject literature says that age and education are the main determinants of the city’s image. The objective of the paper is to present the opinion of the residents of Nowy Sącz about the image of the city. In order to achieve the main objective, the following sub-objectives has been achieved: identification of the category of the image of the city and its determinants; establishing the rating of Nowy Sącz from the perspective of its residents; recognition of the impact of socio-demographic characteristics of the respondents on the evaluation of the city’s image (with the use of non-parametric tests) and their order of priority (with Spearman’s correlation coefficient). Additionally, the image of Nowy Sącz was presented in comparison to the image of Krakow – two different cities of different character, in order to prove that one of the determinants shaping the image of the city is also the territorial unit itself. The empirical basis of conducted analyses were the findings of direct study carried out amongst the residents of Nowy Sącz and Krakow in 2017.

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