Turizm Endüstrisinde Blogların Gücü ve Turist Rehberleri Açısından Bir Değerlendirme
Power of Blogs in Tourism Industry and an Evaluation from Tourist Guides' Perspective

Summary/Abstract: In the 21th centuries’ globalling world internet technologies have arisen effectively in almost every part of life. On the other hand, internet technologies interact with tourism industry which is most growing rapidly and this interaction is increasing day by day. Moreover, this increasing interaction is not only focused on service sales and advertisement, but also functions on travelers’ experience sharing and altering other people. One of the methods which appears in different platforms is personal web pages naming blogs. Blogs which usage and significance are expanding, play a crucial role on making decision on purchasing the intangible services. In this study analyses are made intended for future according to study which is conducted by tourist guides’ participation by exploring internet technologies’ and particularly blogs’ effects on tourism industry. The study has been conducted with 13 tourist guide who are blog writer identified by snowball sampling method. According to data collected, it’s explored that how tourist guides use blogs in their professional works, how blogs affect their work life and tours and blogs effectiveness is presented in terms of professional work.

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