Czynniki wpływające na doświadczenia zakupowe według badań KMPG
Factors affecting shopping experience according to KMPG research

Summary/Abstract: The process of creating a positive shopping experience takes place at every stage of purchase. Companies want to make a success, so they should analyze shopping experience process. Organization KPMG International is the largest consulting company on the word. In 2017 they made research about shop experience under the account six customer experience. The aim of this article is analyze results research KPMG with reference to create shopping experience and factors interacting of them. Subject of this article is describe in two parts. First, is about theoretical problems. Second is about report “How make positive customer experience”. Credibility and keeping promises are the most important for polish consumers, because this factors create trust in the other side buy-sell transaction.

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