Characteristics and Trends in the Products and Banking Services for Clients
Characteristics and Trends in the Products and Banking Services for Clients
Author(s): Marinela TanascoviciSubject(s): Business Economy / Management, Financial Markets, ICT Information and Communications Technologies, Socio-Economic Research
Published by: EDITURA ASE
Keywords: banking services; commercial loan; quality management; customer loyalty; safety systems;
Summary/Abstract: This article investigates the recent changes in the Romanian banking industry related to the emergence of ‘new economy’ and consequences that it has caused. It analyses an impact of new information technologies in the context of knowledge-based economy facilitating the changes in service strategy of the banking institutions in order to seek the most efficient service model. Knowledge-based economy has an influence not only on the choice of the dominating solutions offered by financial service providers, but it also reflects the preferred choice of them by customer. Moreover, customer demands, priorities and lifestyle are influenced by changes in external environment arising from the transformation of economical structure.
Journal: Revista de Management Comparat Internațional
- Issue Year: 10/2009
- Issue No: S1
- Page Range: 197-202
- Page Count: 6
- Language: English