The Main Music Radio Formats in Romania Today
The Main Music Radio Formats in Romania Today

Summary/Abstract: The music radio formats most frequently found on the Romanian (and international) market nowadays are Contemporary Hit Radio (CHR) and Adult Contemporary (A/C), with all their variations. They both deal with the contemporary music, one oriented more on the hits (CHR is also known as Contemporary Hits, Current Hits or Top 40), the other one on adult, “serious” music which sometimes cannot make it to the charts because it is preferred mostly by a limited, more musically educated audience. The conclusion is that the Romanian radio market has its specific trends/developments, although there are strong similarities to what can be found in other European countries and, lesser, USA (where the rockoriented stations are highly popular).

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