Coding vs. Personalization – Innovative Approaches Referring to the Integration of Knowledge Management in the Business Strategies
Coding vs. Personalization – Innovative Approaches Referring to the Integration of Knowledge Management in the Business Strategies

Summary/Abstract: In this paper, we focused on the analysis of the strategic challenge: coding vs. personalization, discussed by the professionals from Knowledge Management domain. Coding and personalization represent two strategic options taken into account by the innovative companies, as they increasingly rely on building and creating knowledge as a necessary condition to survive on their competitive markets. We consider that our personal contribution was materialized in an original approach regarding the answers offered to typical strategic questions from knowledge coding vs. personalization perspective. We also analyzed the role played by the managers in the KM processes based on the challenge: coding vs. personalization, based on knowledge sharing techniques which assure the gain of competitive advantages on markets.

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