The Evolution of the World’s Largest Automakers in the Period 2013-2014
The Evolution of the World’s Largest Automakers in the Period 2013-2014
Author(s): Sorin-George Toma, Paul Marinescu, Marin BurceaSubject(s): Supranational / Global Economy, Business Economy / Management, Economic development
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Automakers; Global automotive market; Automotive industry; Toyota Motor; Volkswagen Group;
Summary/Abstract: The automotive industry has always represented an economic engine for many countries. It is dealing with the design, development, manufacture, marketing, and sale of the motor vehicles. Nowadays, this industry is full of intense competition between big auto groups fighting for higher profits and larger market shares. The key players in the automotive market are operating at a global scale in a highly competitive environment. In the last years, Toyota Motor and Volkswagen Group have proved to be the main competitors. The aim of our paper is to analyze the evolution of the world’s largest automakers in the period 2013-2014. The research type is literature review.
Journal: SEA – Practical Application of Science
- Issue Year: III/2015
- Issue No: 07
- Page Range: 551-556
- Page Count: 6
- Language: English
