Film tourism in Romania. Case study: The documentary “Seasons of Change”, part four of the “Wild Carpathia” series
Film tourism in Romania. Case study: The documentary “Seasons of Change”, part four of the “Wild Carpathia” series

Summary/Abstract: This article presents the new concept of film tourism applied on the final documentary of the “Wild Carpathia” television series - “Seasons of Change” - which was broadcast on TVR 1 channel in October and December 2016. The content analysis of the film reveals interesting and important aspects related to destination branding, proposing a modern view on tourism in Romania and adapted to the current trends of the destination marketing. Moreover, it shows the results of the data analysis of the most relevant visual elements in the travel documentary that were taken into consideration for this study, using Romania’s tourism brand manual recommendations of the former Ministry of Regional Development and Tourism, published in 2011.

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