Strategic Communication in Multinational Companies
Strategic Communication in Multinational Companies

Summary/Abstract: The article intends to show how multinational companies gain market share and visibility by using the appropriate strategic communication. The study evaluate the base framework, analysis, tools, data sources, sets of improvement plans and results that some multinational companies obtain by using strategic communication. The analysed companies are American based mainly communicative corporations and it will be underlined the importance of communication in the current economic environment. The results will show how important strategic communication is along the information used and the strategic management in targeting the position in the market.

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