Спортната лексика в отразяването на политически новини
The sports vocabulary in the coverage of political news
Author(s): Katerina VoynovaSubject(s): Language studies, Language and Literature Studies, Applied Linguistics, Philology
Published by: Софийски университет »Св. Климент Охридски«
Keywords: online media; sports lexicology; metaphors
Summary/Abstract: Desiring to attract a larger audience, online media resort to various strategies. One of the techniques to influence the readers is to employ sports vocabulary when covering political news. Sports terms and connotations are easy to understand and widely used by the general public. So journalists use sports metaphors in order to talk about the conflicts and achievements of politicians.
Journal: Българска реч. Списание за езикознание и езикова култура
- Issue Year: 2018
- Issue No: 3
- Page Range: 95-99
- Page Count: 5
- Language: Bulgarian
- Content File-PDF
