РОЛЯТА НА ЗАГЛАВИЯТА В ОНЛАЙН МЕДИИТЕ
THE ROLE OF HEADLINES IN ONLINE MEDIA
Author(s): Katerina Voynova
Subject(s): Language and Literature Studies
Published by: Факултет по славянски филологии, Софийски университет »Св. Кл. Охридски«
Keywords: headlines; figures of speech; online media; manipulation; fake news
Summary/Abstract: The development of technology and the specificities of online media define the essential role of headlines. The highly competitive market forces journalists to come up with different mechanisms in order to attract the reader’s attention. This is why one can find a large number of stylistic devices and memorable phraseology in their language. Some of the greatest challenges contemporary consumers face is selecting of information and avoiding fake news.
Book: Надмощие и приспособяване
- Page Range: 444-451
- Page Count: 8
- Publication Year: 2017
- Language: Bulgarian
- Content File-PDF