ROLE OF MEDIA IN THE WORLD ECONOMIC CRISES DURING THIS AND THE LAST CENTURY
ROLE OF MEDIA IN THE WORLD ECONOMIC CRISES DURING THIS AND THE LAST CENTURY

Summary/Abstract: We encounter media on daily basis, so the terms media or mass media are recently the most frequent terms which cannot be avoided. From the very beginning, the media has very strong influence in manipulating the public opinion. Within a short period of time they can strike large groups of people, and actively participate in their views shaping. The article deals with the concept of crisis in the context of management, it stypes, crisis management, and strategies that the company eliminates or completely neutralizes the crisis impact. The necessity of the mentioned issue is characteristics of public relations as one of the main communication tools of crisis management and in particular characteristics of one of its components – the media relations. The practical part is devoted to analysis of understanding the word crisis by three Slovak media: Hospodárske noviny, Aktuality (one of the largest tabloid web sites in Slovakia) and Nový čas as one of the most read daily in the country.

• Details
• Contents