Frazeologizmi u reklamnom diskursu
Idioms in Advertising Discourse
Author(s): Zrinka Ćoralić, Mersina ŠehićSubject(s): Syntax, Semantics, Pragmatics, Sociolinguistics, Marketing / Advertising
Published by: Pedagoški fakultet Univerziteta u Bihaću
Keywords: idioms; modified; unmodified; influencing consumers;
Summary/Abstract: The paper deals with both modified and unmodified contemporary idioms used in advertising discourse of modern, consumerist Bosnian society, where we witness an effective language manipulation, with the aim of influencing consumers.
Journal: Post Scriptum
- Issue Year: 2015
- Issue No: 4-5
- Page Range: 51-56
- Page Count: 6
- Language: Bosnian
