Customer Engagement through Using Anime Stylized Advertisement
Customer Engagement through Using Anime Stylized Advertisement
Author(s): Nina Klebanskaja, Olena AndriukhanovaSubject(s): Marketing / Advertising
Published by: Vytauto Didžiojo Universitetas
Keywords: Customer engagement; Factors influence on customer engagement; Advertisement; Anime;
Summary/Abstract: The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data were obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.
Journal: Organizacijų vadyba: sisteminiai tyrimai
- Issue Year: 2018
- Issue No: 80
- Page Range: 37-47
- Page Count: 11
- Language: English
