The Concept of Green Tourism Development on the basis of Places Marketing in Ukrainian-Polish Cross-border Region Roztochya
The Concept of Green Tourism Development on the basis of Places Marketing in Ukrainian-Polish Cross-border Region Roztochya

Summary/Abstract: The article examines the capacity of green tourism development in Roztochya cross-border region on the basis of main provisions of place marketing concept. Introduction of green tourism in Roztochya cross-border region will contribute to turning of the threats of economic and ecological conflicts into the chances of efficient territorial development. Advisability of green tourism development from the viewpoint of correspondence to principles and tasks of national and regional strategies of Ukraine and Poland is explained, in particular 2020 State Regional Development Strategy», Ukraine 2020 Sustainable Development Strategy, 2020 Lvivska Oblast Development Strategy, 2014-2017 Program of Tourism and Resorts Development in Lvivska Oblast, 2020 State Development Strategy, 2030 Concept of State Spatial Development, 2020 Eastern Poland Social-Economic Development Strategy, 2020 Podkarpackie Voivodeship Development Strategy, 2014-2020 Lubelskie Voivodeship Development Strategy.The capacity of green tourism development in Ukrainian-Polish cross-border region is outlined, in particular such strategic development directions as elaboration of the Concept of Green Tourism Development Marketing Strategy, creation of joint brand of green tourism and its promotion, development of green tourism website, conducting of bilateral training seminars for perspective entrepreneurs, presentation of green tourism business capacity. Major activities necessary to implement for green tourism development are defined, in particular creation of positive image of the region and its places, informational and consulting maintenance of perspective “residents” in their choice of places in the region, creation of positive image of region’s “residents” and goods produced in the region, informational and consulting promotion of already existing “residents” of the region.

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