Role of Cross-border Cooperation in Modern Globalized World
Role of Cross-border Cooperation in Modern Globalized World

Summary/Abstract: The paper deals with the wide range of marketing, organizational and financial instruments to be used to overcome the above-mentioned problems. In particular, joint promotion of cross-border region, branding, crowd funding, crowdsourcing have proved to be efficient marketing instruments facilitating cross-border cooperation worldwide. They also contribute to promotion of Association Agreement and research of its obstacles. Special attention is also paid to Euroregions, European Groupings for Territorial Cooperation and European Cooperation Groupings as the forms of cross-border cooperation, which currently have most perspectives for efficient functioning in Ukraine. The authors analyze the role of financial instruments of cross-border cooperation development in the EU, which cover Ukrainian regions, in establishment of economically and socially sound environment at Ukrainian border territories and bringing them closer to the neighbouring regions of EU member states.

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