La femme dans la publicité des magazines roumains
The Woman in Advertisments Published in Romanian Magazines

Summary/Abstract: On the one hand, this article aims at describing the feminine construct appearing in advertisements published in Romanian magazines as compared to the one presented by French magazines previously examined by the author.On the other hand, the author is interested in finding out if these magazines show women in a stereotype and sexist manner.The analysis focuses on the type of product advertised, the advertising image and text, as well as the type of speech contract, subjective terms and the “ethos” (stereotyped construct) resulting from the advertisements.

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