Culture – China’s Choice in Soft Power. A Case Study on the Political and Intellectual Chinese Discourse on Soft Power
Culture – China’s Choice in Soft Power. A Case Study on the Political and Intellectual Chinese Discourse on Soft Power

Summary/Abstract: Soft power concept is an increasingly researched topic and one which gained the attention and interest of national governments. In the international competition between countries, a rising number of nations started to notice that culture and language play an important role in their global image, China being one of the pioneers which placed great importance on the promotion and development of soft power with culture as its core. The aim of this paper is to analyse the tools of culture promoted and implemented by China, though its agents of soft power and think-tanks. In achieving the proposed objectives, the research will focus on the position and conceptualization of soft power by the several Chinese schools of thought and on investigating the Chinese political discourse from the first acknowledgement of the concept during the 17th National Congress of the Communist Party of China, in 2007 to the latest in 2017.

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