A Linguistic Approach to University Slogans Cover Image

A Linguistic Approach to University Slogans
A Linguistic Approach to University Slogans

Author(s): Diana Sopon, Réka Kovács
Subject(s): Language and Literature Studies, Applied Linguistics
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: university slogan; writing technique; advertising language; semantic strategies;

Summary/Abstract: This paper presents some of the most important writing techniques and strategies employed in creating effective university slogans. Considering the slogan, in general, a form of art, we analyzed it from a literary and linguistic perspective. Taking into account the specific aspects of the university slogan in the panoramic image of advertising language, the paper focuses on the phonological, semantic, morphological, lexical and syntactic strategies used in this kind of slogans. Therefore, the article emphasizes several aspects that make the university slogans a distinct category in the language of advertising.

  • Issue Year: XVII/2018
  • Issue No: 2
  • Page Range: 19-27
  • Page Count: 9
  • Language: English