Perceiving Advertisements - Wiping out Misconceptions
Perceiving Advertisements - Wiping out Misconceptions

Summary/Abstract: This article is an approach to the advertising phenomenon, starting from the structure of the commercial, with its constituent parts. From an ideological perspective, considering the commercial to be a reflection of the technological, social, economic, and also the personal or group identity changes, a review of the inherent characteristics of this domain is made, analyzing the commercial with the use of literary instruments, from the point of view of the influences it exerts. Contrary to the critical perceptions regarding the discourse of advertising, this paper focuses on the communicative, seductive and entertaining side of advertising, urging for a more relaxed, prejudice-free ‘reading’ of this controversial phenomenon.

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