Tradycja i nowoczesność w językowym kreowaniu przestrzeni turystycznej na przykładzie gminy tatrzańskiej
Tradition and modernity in the linguistic creation of tourist space example of the Tatra commune

Summary/Abstract: The article describes ways of naming of the tourist infrastructure created in the XXI centuryin the Tatra commune.The material basis are own research on the Tatra commune, as well as information fromwebsites and the brochures of tourist facilities and studies of the literature dedicated to theissue of tourism.Creating an attractive environment for tourists in the country gives rise to a new geniusloci. Elements of traditional culture are used as tourist products. An important material ofthe tourist offer is dialect. The new situation on the rural area effects on the formation anddevelopment of the tourism sociolect.

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