Important focar de cultură şi sursă de informaţie. Televiziunea moldovenească la 60 de ani
A major center of culture and source of information. Moldovan television at 60 years

Summary/Abstract: The article highlights the most important stages in the evolution of the Moldovan television, starting with the opening of the station in 1958 up to the present. For six decades, this media has experienced glory and crisis times, facing ideological and social problems. In the 1950s an 1960s, when the Moldavian art and culture entered the Khrushchev thaw period, TVM was at the stage of exploration and the establishment of an audiovisual communication. Since 1970, TVM was subjected to ideological restrictions, becoming primarily a propagandist of the official ideology. Gorbachev’s “Perestroika” changes the TV policy. Taking advantage of liberalization, in 1990, TVM became the National Television, radically changing its conceptual landmarks. In 1994, it returned to the status of state television, which is equivalent to a regression. Globalization and competition with private stations leave their print on the artistic and aesthetic aspects of the programs. Today, in the conditions of performing techniques and technologies, the maximum saturation of the cultural-informational space, the television performance in the Republic of Moldova needs to be reconsidered from the point of view of form and content and adjusted to the requirements of the contemporary consumer.

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