Медийният образ на екологичния град
The media image of the ecological city

Summary/Abstract: The paper looks into the image of the ecological city created by the media as a perspective of the concept of the “smart city” and the principles of sustainable development. The possibility to implement in practice technology projects, research, innovative eco-technologies in the eco-city is a challenge for designers, developers, investors, government institutions and eco-activists. The media image of the ecological city is part of the green idea and the hyper-represented topic of the changed human-nature-society relationship.

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